New Vision - Reflecting and Moving Forward

After receiving our Draft 1 feedback we realised that everyone loved how our video looked visually but found that there was no meaning to our video and they didn’t understand it. Our teachers have also been brutal with us and told us that we would not be able to achieve the grades we desire with the video we currently have. The majority of our feedback also stressed that we were only working at a Level 2 (Basic 15-23 marks) which is not what we want as we are all hoping to get Level 4’s. As a group we have discussed why we haven’t excelled in the music video creation and have come to the conclusion that we don’t feel a connection with the song, ‘Hold Me Down’, and have consequently been unmotivated and haven’t been enthusiastic – meaning that our video has lacked in creativity.

As a result, we have decided to recreate ‘Tori Lorente’ as an Urban character in order to fit our NEW song ‘I Don’t Mind’ (originally called ‘COLD’ by Urban Nerd Beats).

Our concept will involve the artist around the London Soho area. The lyrics in the song say ‘I don’t mind if we think about you’ so we are thinking about incorporating a narrative of the artist and a boy that she likes but can’t have – he is drifting away from her but she is willing to compromise her pride in order to make the relationship work.

The video will start with the artist being the focal point and then transition into her mind with various shots of her and the boy (but he will appear uninterested in her) and end with solo shots of Tori to explain that her relationship with the boy is just a fantasy and that she is in fact alone.

Tori, as an artist, will originate from Soho and have an urban, streetwear style which will be inspired by posts on the Instagram account ‘baesmentapproved’. We are also taking video inspiration from Streetwear Lookbooks on YouTube that have been used in our new Steal-O-Matic.

Production Diary

Monday 3rd September

After a brief talk with the group we decided that we need to discuss an official date/s to film for our music video. However, due to outside school arrangements it made us all available for the following week, therefore we are going to discuss about avaliabiltiy on the following week on Friday. But, on a positive, the steal o matic, digipak and annotated lyrics were all completed and available to put individually on our blogs.

Tuesday 4th September

The permission of the use of Hold Me Down meant that we had to message Halsey discussing the reason behind the choice of her song. Jono continued working on the detailed storyboard whilst Evan, Chloe and Alicia looked at the fonts and colour schemes for the Tori Lorente album cover.

Thursday 6th September

Alicia found a radio live lounge performance of Hold Me Down as an Acoustic Version which she had a brilliant idea about a recreation. This meant that we went and spoke to the Music department about the possibility of booking in the music studio for tomorrow morning.

Friday 7th September

We all arrived at school at 8:20 in L9 Media room where we quickly prepared our tripods and cameras so we could get alternative angles of Tori performing. It was a great success as it helped Alicia practice performing and lip syncing, allowed us to work on how we can get the best shots with the lighting available and the height/frame of the shot.

Monday 10th September

After uploading all the footage from the 3 cameras on Friday this meant that we could start editing the Live Lounge footage. Evan took on the responsibility of Editing whilst Alicia started on the website and Chloe and Jono filmed and uploaded the storyboard.

Tuesday 11th September

Today was very important as we all needed to make sure our individual tasks were completed to make sure that we are not behind on any work when we start the filming procedure. Evan finished the editing of the live lounge, whilst Chloe, Alicia and Jono all prepared for the digipak production and created several shots that could be a possibility to use for our digipak. The live lounge was therefore posted on Evans blog for the rest of the group to embed.

Thursday 13th September

Chloe wasn't in today to film the MTV interview so Alicia, Jono and Evan needed to go and see if the interview room by reception was available for use. Evan decided that filming Alicia walking to reception could be useful footage for an introduction for the interview. We asked Tori a range of questions that were based on the upcoming music video, general life and her own opinions on a variety of topics. We found this very amusing and useful as Tori showed her vibrant characteristics that we will need throughout our music video.

Monday 17th September

Evan uploaded the edited MTV interview to his blog which is available for the rest of the group to achieve another blog post. One of our shots that we would really like to be in our music video needed to be practice so we know what props we need and where to film it. We had an idea of having alternative coloured water flicking up from a drum to create an interesting shot when the beat speeds up. We therefore went to the common room and recreated the shot which we found looked really impressive with a white back ground and a slow motion effect applied.

Monday 19th September

Today was the first real day that our music video ideas were put together to decide on a song. However, two members of our group Chloe sand Jono weren't in so me and Alicia had to come up with some personal ideas. As we both liked a previous music video that a student had one called East of Eden which had an interesting Indie beat as well as a compelling theme we would like to do something similar. After flicking through several songs we have found a few that we will discuss as a whole group tomorrow.

Tuesday 20th September

This was the first day as a whole group we could sit down and discuss what song we would like to have. As yesterday Alicia and I found a few we could become creative with yesterday we showed Chloe and Jono and they were convinced. However, we still felt from each song we discussed there was still a part of it missing for what we wanted. Therefore, later that night we discussed two song choices in a group chat which will be presented to the class for tomorrow.

Friday 21st September

As apart of the shooting schedule and the availability of our group we collected all the equipment needed to film in Chelmsford town. We started to film at around half 3 in the afternoon which meant we could still film in the right lighting and to have enough time before it becomes dark. We had several settings which we thought could be appropriate for the different beats and lyrics throughout the song. Overall we were very happy with the footage we got and will give us several shots for the editing process.

Thursday 22th September

After discussion in our group chat we decided on 4 songs to pitch to the class which we presented on prezi.  During our presentation Chloe was taking notes of people's feedback so we could use this to improve on our ideas and which song was most popular.

Friday 23rd September

In this lesson, we did the lip syncing task where Chloe and Alicia sang along to the song we have chosen which is Hold Me Down - Hasley.  We then uploaded these videos to you tube and edited them together using Adobe Premiere.  This task helped us chose who would look better as the performer which was edited on Premiere. We found that both Alicia and Chloe could perform equally as well which means that we could alternatively switch between the two throughout the song.

Monday 26th September

At the start of the lesson Alex was the last person to pitch his ideas to the class as we left him feedback for him to consider. Evan, Jono, Chloe and Alicia all continued to look at our lap charts to continue the planning and research chart of our music video production.

Thursday 29th September

Today we continued with the work that we got issued in our lap charts. Jono started working on the Storyboard, Chloe was annotating the lyrics for the music video, Evan started on the Digipak through the use of an Emaze presentation and Alicia was continuing with the still-o-matic.

Thursday 6th October

Today Jono and Chloe were looking at costume and make up ideas for the artist.  Evan and Alicia were researching unique locations to film to suit our artist.

Monday 10th October

Today Alicia created and edited the steal-o-matic for our artist whilst Evan and Chloe made a list of the props we would need to use within the video as well as finalising the costumes needed for our artist, Tori Lorente.  

Thursday 13th October

Today Jono and Chloe looked at Album covers from big artists to see what we could be inspired by for our own digipack.  Whilst, they were researching Evan and Alicia continued to edit the still-o-matic.

Monday 17th October

Today Chloe was annotating the lyrics of our song 'Hold Me Down' and this helped us with a couple of ideas to add to the video.  Evan and Alicia finalized the still-o-matic which also gave us a wide range of ideas we could use and Jono started the digipak.

Friday 21st October 

Today we sat down as a group and put everything we had researched all together and started creating a storyboard as well as a shot list.  The storyboard included a lot of detail and had many different varied shots included in it as well as the time of each shot.  After this was done Chloe did a voice over of the storyboard and Jono filmed it.

Monday 24th October

Today we started filming our music video.  We shot in the new Bond Street of Chelmsford and in the underpass in the Army and Navy roundabout.  When we got back to school we uploaded these photos on our computer and looked at the footage we had.  Evan then started editing these shots together and we were all happy with the result we got.

Monday 31st October

In the last week, we were filming every day in 3 different locations.  We shot again in Bond Street in front of a mirrored fish look a like background, we also filmed in front of Hylands Park and then again on a stairway in Chelmsford Town Car Park.

Thursday 3rd November

Evan continued to edit the video and by this time we had over 2 minutes worth of footage.  Alicia helped with the special effects on the video.  Chloe then started to create a website for our artist whilst Jono was making another digipak.  Also, the last couple of days we were updating our blogs and making sure we were organised with our video and the website and digipak suited our artist and genre of music.

Tuesday 16th November

Today Evan continued to edit the music video to the best it can be.  Jono was researching merchandise for our artist.  Alicia and Chloe went off and did a photo shoot for our artist so we could add the photos to the digipak and the website.  When Alicia and Chloe got back they both started researching different magazine ideas to see what inspired them to come up with a magazine idea for Tori Lorente.

Wednesday 23rd November

Today we had a final video, final website and a final digipak to present to the class and we gained feedback from our video.  It was only up until now that we had realised our video didn't work.  The lyrics didn't match the visuals and the song 'didn't go anywhere'.  We found out it was quite boring and it wouldn't get us the grade and feedback we wanted.  Evan then came up with a curve ball to create a brand new video with a complete different genre, type of artist, new website and new digipak.  From today, everyone in the group was focused and determined to create our new video within 3 weeks.

Monday 28th November

Today we found different shots from different music videos which inspired our new video ideas and Evan then made this into a steal-o-matic.  From this, Chloe came up with new costume ideas, Jono started looking at unique locations to set this video and Alicia was helping Evan with the steal-o-matic.

Friday 2nd December

Today Alicia and Evan traveled to London to film the new music video in Soho.  Whilst staying at school, Jono started on a whole new digipak to suit our new genre, Urban, of our artist.  Chloe then re created a whole new website for our artist to suit the new genre also.


Thursday 8th December

Evan started editing the new music video and we all got a first look at the new footage which we were all over the moon about.  Chloe continued to work on the website and also added pictures from the photo shoot taken in London to her website.  Jono continued to edit his digipak with the new photos and it was all beginning to come together.

Wednesday 14th December

Today Alicia used our previous magazine research and created a magazine article to suit our new artist and her new genre.  Jono got his first draft of his digipak finalized and Chloe worked on the merchandise store on her website.  Evan continued to edit the music video as we only had a minutes worth of video within a week of the deadline.



Friday 16th December

Today Chloe finished the website of our new artist and made sure she gained feedback from her peers and her teachers.  Alicia helped Evan edit the video and guided him on the special effects.  Jono finished his digipak and made sure he also got feedback from his teachers and his peers.

Monday 19th December

Evan had nearly finished editing the whole music video with only 9 seconds to complete.  Alicia, Chloe and Jono were there to help Evan if he needed it, in the meantime they split blog posts between them to help each other out with completing the blog.

Wednesday 21st December

Today was the last day of term before the Christmas holidays, Evan completed editing the music video and we were all very happy with the final result.  As a group we worked well together and we helped one another out when needed and this is what made us a team.  Completing two music videos as a group, two websites and over four different digipaks we finally completed our media coursework!

Hold Me Down Music Video Feedback - 2nd Draft

Teachers Feedback

More cutaways and close-ups

Light bulbs appear again somewhere or dissolve in?

Too many pan lefts, perhaps reverse one?

Second 17 - sit down step shot: may be able to tweak by zooming and colour

Cutaway tripod - second 27

Wobbly - second 45

Lots of filler John Lewis/tunnel

Different size shots

Feedback on Hold Me Down Music Video - 1st Draft

WWW	EBI
Close up shots are nice	Lighting should go on longer
Blinking shots are amazing	Too much blackout
Hylands House shots are great	Not enough colour in the middle
End section is really good	Don’t get mise en scene
Weird editing is great	No apparent meaning
Good lip syncing	Hook of artist changes too much
Like house shots and shiny wall	Red & Blue infrared doesn’t fit
Trippy light bit is good	Lights seem irrelevant at beginning
Effects on beat drops are good	Subway doesn’t fit
Like the performance shots	Don’t like worms eye view shots
Really like when she sings “hold me down” and screen moves	Light projection near the end ruins the quality of the good light effect
Edited really well	Material is a bit random
	Too many outfit changes
	Too much singing
	Don’t get the colour stuff
	Thought beats need improvement
	Studio shots are too long
	Couple of framings could be improved
	Not sure on overlay at start
	Too many flickers
	Some lip syncing out
	Not sure on Hylands House
	Abrupt ending
	Shots don’t match
	A lot of random colours

Final Music Video - Hold Me Down

Final Website for Hold Me Down

Website Feedback

Website Feedback

Straight away the first picture on the home screen is very professional, the artist is clearly comfortable on the camera bringing across the professionalism even more so. The title font of the artist name is very clean and stylised. I think the little message from the artist on the home screen, though cute, actually destroys the professionalism that is being built by everything else so far on the website. Maybe just have artist name big in the centre really establishing the brand and name. Transition between pages is a really nice touch. Navigation is simple and clear. The picture on the about page is brilliant and the effects on it bring more to the brand image, an edgy side to the beauty. Someone else writing the about page and then bringing in a quote from the artist makes it seem like there is a team behind the artist, a continuation of the professional feel of the artist and her approach to the industry. Music screen is perfect. Tour page completely breaks the websites theme, the grey image in the background filling the whole page unlike in the others where there is white borders. The text cannot be seen and the ticket buttons look tacky compared to the clean style across the rest of the website. Gallery aesthetic is really nice. Would maybe do another shoot to create a bit of variety within the gallery, the repeated photos focusing around the hand on the wall get a little bit boring. Want the whole gallery to be exciting and intriguing to look at not “oh look there’s that photo again with a slightly different angle”. Contact page is very professional. There isn’t a merch page? Is this a mishap or is there no merch from this artist? Merch would give the chance to extend the synergy of the brand being created for the artist.

Peer Feedback

Tori lorente – There wasn’t any continuity within font. In addition, the font on the tour is really hard to see, if you are going to try and sell tickets you need to be persuasive with bold font. I really like the album picture, make sure you use this synergy into the digipak and possibly the tour poster.

 

Tori – Missing a full stop at the end of the first box (After recent updates). Too many different fonts being used in the about page, try and stick to one font, otherwise it is difficult/annoying to read. Tour page writing can’t be read, the colour blends in with the background image. Nice gallery page, but there is an uneven amount of photos and it looks unprofessional, add another photo and remove the excess space at the bottom. Contact page has dots in the background where as the other pages do not, not much continuity, either change it to blank white like the rest, or add grey dots to the other pages. Score 6-10 Ben Griffiths

Can’t see tour dates. Really boring although looks nice. Tori Llorentes vocals are insane. Level 3

 

Home page on the website is a bit boring but I like the photo. I like the picture used on the about page but it is a bit plain and boring. Good music page. The picture you’ve used on the tour page means you cannot read the writing so I cannot see half of the writing. Good and unique gallery page but good have more photos. Overall I like the website although I think it is quite plain. Ella O

 

Clean photos on the website. Think the tour photo could be better and match the colours of the photo album. Layout is nice. Think the colour scheme could be better. Nice text.

 

Good first image that comes up as soon as you enter the website. The text in the first box could be a bit bigger and bolder as it doesn’t really stand out. The colour scheme is very basic and there isn’t much going on. The text on the about page is really small it needs to be bigger. The music page is good and the album cover is a nice photo. You cannot see the white font against the brown background on the tour section. The photos on each of the pages don’t match and they don’t have the same theme, the gallery photos don’t look very professional and there is not much synergy. It is very basic could be more interesting.

 

Home page is simple but really good, I like how you did a personal note on the front page and finished it with writing ‘T x’ which makes it seem personal. There could be more on the about page and use it as a biography so we could learn more about the artist. Add something to the music page. The tour page looks really good, but maybe you could change the colour of the font or make it bolder so that it would be easier to see. Gallery look really good.

 

I like the photos used and the filters which are used throughout to give the website a consistent theme. All the links work well and I like the font used. Also like the honeycomb collage of photos because it looks unique. However at points the website can be boring and not very engaging (the about section), maybe change the colour of some of the text, to make certain parts stand out more. Also text on the tour page isn’t visible enough to read due to blending into background and it also isn’t big enough to read clearly. Finally you could add a shop for merchandise.

 

I like the homepage – simplicity of colour + font fits the image of the artist. The photos are pretty and I like the effect on About header I like the hexagon shape of the photos on Gallery page - original About page: ‘woman’ instead of ‘women’ Hard to read tour dates because of photo – text needs to stand out more Need more information about artist e.g. current playlist, Youtube videos Level 3 – 8 By Angel

 

6, - I find the website quite bland as there is little writing and little going on, doesn’t catch my eye, Cannot see the tour dates as the font is the same colour as the background, I do like the photos and font as it makes the site more clean and crisp

 

7Cannot see the tour dates on tour page, More photos and colour, Font flows well throughout and Great about page.

 

Cant read any of the tour dates, Not that many pictures in the gallery, No link to merchandise on the website, effects on pictures are good, website a bit bland, like the fonts, gallery shown in a interesting way. 5/10

 

7 - The images on all of the links work well, on the tour link the text is difficult to read on the left hand side of the page. Maybe put a colour behind it so it stands out. The social media links (facebook, youtube and soundcloud) don’t work at the bottom of the page, they only go to the wix pages so just link that to your own. All the links at the top of the page work and look good, the colour scheme works well with the artist. Maybe ad in a merch shop as well. By Charlie

 

On the tour page it is quite hard to see the writing as the background is black and white, I do love the photo on the background though. I do like the photos in the gallery however i feel like there need to be lots more in order to create a personality for the artist. Also you need to give the photos a title as when you click on them it comes up with what they're saved as 'IMG_5855' so this would make it much more professional. I love the contact me page as it looks very professional however you could add a lightbox to pop up on the screen to make it more interesting. Overall I love the quality of the photos and the different ones on each background, you need to add a store with merch though so that fans can promote the artist. I would rate this an 8/10. Clare

 

“Therefore, since living around London this is when Tori began to write and compose music about her childhood and the lifestyle she used to have.” This sentence doesn’t make sense on the about page. Not sure the black and white image on the tour page matches the images on the other links? As all them pictures are quite soft focus. Also hard to read the writing on the image as it blends in with the background. No clear links to her social media websites? However, overall I feel a real personality comes through on the website as a sweet, innocent young lady – if that was what you was going for? Overall I would mark the website 6 marks as it still needs improvements. Kelsey

 

Really liked the images, good quality- look professional! ( Level 3), the layout is a little repetitve and mainly includes text and an image (Level 2), Good synergy, colours represent artist ( Level 3), however, it is easily forgettable.. .Needs to stand out more! Also, on the tour page.. you can't see the text as the image hides it (Level 1) But overall, good :)

 

Level 3 - LOVEEEEE the close up pics they look peng. Nice group of different pictures all together and the page gives off a homely vibe. However its still quite bare so thats the reason for not giving level 4 - Millie