We included Stone
Island as it has recently been developed into the street wear fashion culture.
It was previously stereotyped as a football hooligan brand for the English fans
in the 90's which has recently collabed with Supreme. The collabs have allowed
Stone Island to expand its target audience and exploit new markets.
Furthermore, the red jumper allows us to stay continuous with our primary
colour scheme and the 'urban' feel can be consistent throughout.
"From the late 1990s the make has been popular among
football fan 'casuals' in England and throughout the rest of Europe. The brand
can also be seen in many football hooliganism based films, such as Green Street
Hooligans and The Football Factory."
Palace
Over recent years Palace has become a massive figure in the
streetwear community. Like Supreme the sought after items it produces sells out
instantly which creates 'hype' over the brand. Artists like Asap Rocky and
Kanye West who are also interested in the streetwear community have been seen
wearing it recently which has left fans becoming interested in the brand. The
variety of products they produce consisting of their 'Triferg' print,
collaborations with Adidas and vintage designs as examples mean that it has
their products have a unique selling point. We included both the Palace coat
and white visual tee within our video which one of our group members had. We
felt it was important to include a brand like this to keep the continuous urban
feel of the video as well as the demographic Alicia represents.
"Palace Skateboards’ “Tri-ferg” logo has fast become
one of the most instantly recognizable – and highly-coveted – emblems in the
streetwear world. Much like Supreme’s Box Logo and BAPE’s Ape Head, the London
brand’s icon has made its way onto everything from tees to duffel bags, with
the label winning over the likes of Rihanna and A$AP Rocky in the process.
Palace’s rapid success was, unsurprisingly, instantly met with derision from
keyboard warriors all over the globe; “it’s just hype” being the easiest way to
put down any upcoming streetwear brand making waves."
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