Synergy can be created in the cross media promotional package through a variety of ways, such as costume, props, appearance, location and colour. Today in class we watched and discussed how Daft Punk uses synergy in order to represent their image. The way they did this was by in the music videos, adverts, posters and album pictures and covers, you would also see dark colours, two men wearing a mask and futuristic aspects. This meant that their loyal fans and even their non-fans would recognise them through this image they are displaying.
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Below is the tease trailer for their new album which was coming out at the time. In this video displays exactly what Daft Punk are recognised as and this is how synergy works. This video is set in a futuristic theme and the two 'characters' daft punk are recognised as appear in the video. They take out an old fashioned record which is taken out of the album cover they are trying to sell. Therefore, this makes people see the digipak and they can then recognise it when they go into the shops to buy this.
The 1975
The 1975 are commonly known for possessing a neon themed brand image which started from their first album.
Neon fits the display and image of the daily used social media apps such as Facebook and twitter which the youth of our generation use today. Therefore, because of this, The 1975 are making it clear that their target audience is of a young age. Neon colours and effects such as lasers are often used in their concert venues and also in the majority of their music videos, tour posters and album covers.
Their live stages have also been designed to follow the neon theme. This allows the band to use and experiment with a variety of bright colours which suggest they are promoting individuality and uniqueness to their audience. The use of neon has helped the band establish a successful brand image that is well known to their fans as well as the general pubic.
Daft Punk is what we did in lesson - please do one of your own.
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