Features of a Music Video

Beyonce - Countdown
The genre of this music video is pop which is highly evident, due to the quick cuts, transitions and images in the video.  The black and white colours highlight sophistication but then gradually bright, vibrant colours are displayed on Beyonce's costumes.  The sound of this song is upbeat and the tempo gets faster throughout.  In this video is a lot of editing, but this seems to make the video more intriguing to watch.



The Black Eyed Peas - Where is the love?
The genre of the music video is R&B and this becomes evident due to the scenery and locations the music video was filmed at.  The streets were derelict and poor with most of the walls having graffiti on them.  Not only this but the costumes and jewellery used in the video are stereo-typically 'gangsta' type.  This is a sterotypical video of R&B as it has a tracking shot of the band lip singing the lyrics whilst walking down the street.



Adele - Someone Like You
The genre of this music video is Soul Pop and this is evident due to the tempo of the music and the music video itself.  The music video is black and white and this marks the pace of the song, it is slow and the colour of the video makes it more powerful and soulful.  In the video, Adele is outside walking along a long road completely on her own but it is out in the open.  She is wearing little make up and a big winter coat.  This is almost classed as 'normal' and therefore this makes it a lot easier for most people to relate to this soul video.  Usually with soul music the lyrics are relateable to most peoples lives, therefore to match the visuals to the lyrics makes the music video support its genre.