Evaluation Question 1

Evaluation Question 2

Evaluation Question 3

Evaluation Question 4

Final Video - Hold Me Down by Tori Lorente

Final Digipak

Below is the final product of our Digipak for our urban artist, Tori Lorente.

Photo 1- Top Left

 From a previous blogpost we looked into a creative album cover of a male artist called 'The Weeknd' who created a crinkle effect upon an image. We had several other ideas previous but when Alicia created this with the image of Tori Lorente and the red streaks showing through the gaps, it added to the consistency and synergy of the red colour theme throughout all aspects of the production. Furthermore, the photo was taken separately to the footage of the music video which was successful as the image was of greater quality. The decision on choosing this image was finalised when we discussed that the use of direct address is important as it is attaching the audience to the album picture. From the research on other digipaks, we noticed that a lot of artists use direct address at least once to connect with audience. It also shows the facial features of the artist so it is evident who it is. Also, the red synergy is apparent throughout as we want to portray a female character that is in love, and the connotations of love are stereotypically red.

Photo 2- Top Middle

We have decided to use this image as it also features in our music video which is a vital part of creating the mise en scene to be appropriate and consistent throughout. The screenshot we took that allowed us to create it into a image again features the synergy of the red as well as other 'quirky' texts and images such as Glastonbury news. Futhermore, the mix of colours and images are really eye catching which brings something different as the rest of the photos on the digipak usually have one or two primary colours. The fact that it is not just of Tori as well means that it gives the digipak some diversity as well as being visually appealing for the audience.

 Photo 3- Top Right

Again, like image one we have decided to create the crinkle effect upon the image with the red splits of synergy countinous throughout as well. The image also includes a graphic of the Stone Island logo which was a vital connection to portray our character which is used throughout the production on the website and heavily included in the music video also. Interestingly, unlike the first crinkled effect image, it's unclear to say what the main focus point is. This is unorthodox as from our research we could identify that other artists most certainly had a main focus point throughout. Therefore, the use of this image gives the sense that Tori Lorente is a unlike many other artists which means she is unique. This is what we are aiming to try and portray for Tori.

Photo 4- Bottom Left

As Tori Lorente is an up and coming female artist we thought that it would be important to thank the fans for the support that has been given so far in her career. "Hi Guys" is in a different font to the rest of the texts which allows it to stand out as well as using synthetic personalisation to talk to the audience/fans. The majority of the text which includes the main purpose of being thankful is simplistic and easy to read which is important and the grey background allows the text to stand out also. The only image included is taken from one of our most successful filming locations which we edited to be black and white and the 'T x' is effective as its like Tori is addressing you on a personal level.

Photo 5- Bottom Middle

We chose not to include an image on the track list so that the text is easily readable. In our opinion the tracks list names were more essential than including an image as we wanted it to be the main focus of this part of the digipak. The red stays consistent throughout like the rest of the digipak and really complements the white text. The text font is what is used on Tori Lorente's logo so it was important that we linked this into our digipak as well which is also evident by the spines. However, the size of the fonts are different due to 'Unseen' being the name of the album. We finished off  the back of the digipak with a white solid circle which brings the text together and seperates it from the bar code and smaller text below.

Photo 6- Bottom Left

 This is the front cover to the digipak so it was essential that we made sure that every aspect was relevant to all the stages of production and for the brand image of the artist. Firstly, the most important thing was making sure that Tori Lorente was the main focus point of the image which is almost apparent in all the research we have done on other artists like La Roux. The lighting captures all of her facial features and clothing etc. The 'dreamy' facial expressions link to all shots of Tori Lorente in the music video which denotes an artist brand image. The Stone Island hoodie is also in the image and the significance of it being red links to the synergy throughout, it is also very important due to the artist clothing style being 'streetwear'. Additionally, both the black and white coloured text are easily readable due to the background colours allowing them to compliment each other.

Final Website

http://chloeohare13.wixsite.com/torilorente

Screenshots:

Magazine Article

This is our final magazine cover and article. We chose to use the magazine NME as it is widely read amongst UK audiences and it covers a range of different genres in its issues. We have used the colour scheme of red, black and white in order to link the cover and article to our music video, digipak and website.

Tour Poster

Below is a picture of our Tour Poster of Tori Lorente's website.

Music Video Original Song Change

Website Research

For our new website I created for our new type of artist, we were inspired by two upcoming urban artist; Dua Lipa and Nao.  The links to their website are below.

http://dualipa.com/

http://thisnao.tumblr.com/

Social Media Profile - Instagram

We also made Tori an Instagram account as her target audience is young 15-26 year olds and the newest social media app that is out is Instagram.  Therefore, people of this age can easily follow her and see what she is doing.

Social Media Profile - Facebook

We also made a Facebook account for Tori as this would enable her fans and followers to again receive updates and find out where she is with her music career.

Social Media Profile - Twitter

We made a twitter account for Tori Lorente, so her fans could follow her and keep up to date with her new music and news.

Effective Practice Shots

Below are examples of how our practice shots helped us to have an idea of what we should film in Soho, London.

 

We wanted to create advanced looking shots so we chose to be creative. This shot includes a pan to the right and then a pan upwards to the top of the artist. In our final music video we were determined to showcase the fashion style of our artist in order to build up a strong brand image, so showing the clothes Tori was wearing were crucial.

 

 

Our aim for the music video was to make the artist seem "real" and not manufactured to what society would want her to be. To convey this we decided that including natural movements (e.g. playing with hair) would be a subtle way of showing Tori as a normal teenage girl. As stated above, we tried to create more creative shots so we developed our practice shot and created a slight pan up to reveal the entirety of Tori's face.

 

 

 

To further enhance the image that Tori Lorente is a normal teenager, we wanted to show a vulnerable side to the artist. By her avoiding looking at the camera, she instantly appears upset/hurt which is what we intended to show. The lyrics in the song can be perceived as emotional so we wanted our visuals to be so too.

 

 

 

Feedback from Jake Wynne

 

Song Change Contemplation

Bringing back "Hold Me Down"

After completing our new music video for Tori Lorente's "I Don't Mind", we were faced with concern from teachers and peers that the song was not engaging enough and whilst the visuals were stunning, the soundtrack lacked excitement and build-up.
We were given the task to see if we could edit the visuals for "I Don't Mind" to our original song, "Hold Me Down". This is because our audience generally preferred how this song has an increasingly fast pace and interesting lyrics, whereas "I Don't Mind" has minimal lyrics and the same beat is more or less maintained throughout the song.
It was a challenge at first to alter the clips and rearrange the order of the shots. Our shots were cropped and the pace of some were changed (sped up/slowed down) to fit the beat of the "I Don't Mind" soundtrack. This meant that we needed to spend a long period of time making the shots fit the "Hold Me Down" thought beats. Some of the beats in "Hold Me Down" required more advanced transitions between shots. For example: 
 

Red Colour Analysis in Music Video

Throughout our video we have used an effect frame by frame on some shots that include a red object as the focal point - as red is the colour we have chosen to use in order to create synergy between the music video, the website, the digipak and more. The effect also makes our music video diverse from others and gives the 'urban feel' we hoped to achieve.

Below are a couple of examples of the effect we have used in our music video in the form of GIFs.

I Don't Mind - Music Video by Tori Lorente

Evidence of SOHO Filming